
Social media marketing refers to the marketing of products and services by using social media platforms and websites.
The popularity of social media marketing is due to;
- High number of internet users are using these platforms.
- It’s easy to reach a global audience.
- Contents on social media platforms can easily optimized.
- PPC tools are user-friendly and cost-efficient on these platforms.
According to a report by Datareportal on Digital 2023 Nepal. There were 15.85 million internet users in Nepal as of the start of 2023. Besides this, Nepal has 12.60 million social media users up to January 2023. The numbers are growing at staggering rates.
There are hundreds of social media platforms. Here we have listed the most popular sites to use for social media marketing in Nepal. These sites are popular among Nepalese users and any business and startup can easily promote their brands, products, and services by following simple steps.

Facebook (Meta)
It is the most popular social media site. According, to a report published by statistics Facebook has 2.9 billion monthly active users worldwide. According to a report published NapoleonCat ‘There were 15,698, 400 Facebook users in Nepal in February 2024, which accounted for 49.6% of its entire population’.
It has an easy user interface so anyone can easily create their profile.
This platform allows users to build connections, share ideas and stories, make voice calls and video calls, chat with connections, and many more.
Besides personal use in Nepal, people and businesses are using this platform for;
- Promoting brands, products, and services.
- Sharing ideas and information.
- Research activities by creating polls.
- Promoting startups.
- Advertising and PPC.
Starting Facebook marketing this thing will help you;
- Create high-quality content like photos, videos, Reels, and Graphics to share.
- Write eye-catching copywriting to entice the viewers.
- Share your stuff to gain high viewership.
- Reply to comments and messages as soon as possible.
- Use quality Hashtags (#)
- Share things daily to generate quality traffic on your page.
- Spend on PPC to get high conversion.

Instagram (Meta)
This is the second most popular product of META. It has also billions of daily users like Facebook. In Nepal, Instagram is popular among youths.
Instagram is famous for streaming photos and video content.
If you want to start with Instagram for marketing you should focus on;
- Creating short and trending reels and videos.
- High-quality informative photos and designs.
- Use Hashtags (#) to get your content into the trend.

This platform is popular among professionals. Creating a profile on LinkedIn helps to create an online portfolio. People are using this platform to;
- Interact with people of the same professions.
- Build strong online businesses and personal portfolios.
- Interact with businesses is easy on this platform.
- It has an open job portal through which you can apply for a job online.
- It is a popular platform for hiring.
Businesses can best use LinkedIn for;
- Hiring skilled manpower.
- Showcasing company portfolio among other businesses.
- Learning the needs of the global market in real-time.
- Besides these, LinkedIn is the best social media platform for freelancers.
How to use LinkedIn to its best.
- Creating a detailed profile.
- Advertise your brand go get a quality audience.
- Showcase your skills with LinkedIn skill assessment tests.
- Research and create content that will best optimize LinkedIn

Twitter (x)
Twitter has now changed its name to X. It is the seventh largest social media in terms of visitors.
This platform is popular for sharing short texts, photos, and videos.
Use Twitter for;
- Sharing your product strength.
- Sharing Your service and ideas.
- Sharing Information about your startups and businesses.
Use short, creative, and informative text to reach higher viewership on your profile.
Share informative videos and photos to attract a higher number of visitors to your Tweets.
Use Twitter ads to reach a higher number of consumers.

This is a popular social media site owned by Meta. This site has also billions of monthly active users. This platform is popular for its end-to-end encrypted calls and messaging services. WhatsApp is one of the safest platforms for messaging and calls.
WhatsApp Business app is popular among Nepalese for business and marketing because;
- Users can create groups of their customers.
- It has an easy user interface so a huge number of consumers can be found on this platform.
- With WhatsApp business It is easy to give updates to a huge number of customers.
- WhatsApp business comes with a store where a user can showcase their products, services, and information.
- WhatsApp advertisement provides valuable data like mobile numbers so a user can follow the customer for a longer period.
- WhatsApp is also used for sharing big-size content like videos and photos.

Reddit is a popular social media platform used for selecting and promoting the best content.
Contents are selected by site members by voting. The popular slogan for this platform is ‘I read ‘it.
Members of Reddit are called Redditors who submit their content, content like photos, links, videos, and written text are voted up and down by other members.
Use Reddit in Nepal for;
- Social News streaming
- Real-time information.
- Content rating.

Pinterest is a visual discovery engine that helps users to share and grab ideas. If you are struggling with a new product and want to know how to make it yourself, this can be the best platform to start. Millions of pins on Pinterest will help you find the best way to understand the standards and recipe ideas looking for.
Use Pinterest for;
- Product and design inspiration for marketing
- Recipes and ideas.
- To generate quality backlinks for your sites.

YouTube
YouTube is a popular social media platform with 2.49 billion monthly active users. This platform is owned by Google it has a huge number of users and creators.
YouTube is popular among vloggers and video content creators. As we know videos are the best content to hook the traffic.
This platform is used by users for;
- Video streaming
- Vlogging
- Education and skill-based activities.
- Millions of users on YouTube are making a good amount of money through video streaming.
Use YouTube for digital marketing in Nepal
- Set up a YouTube channel, it’s free.
- Upload quality content and optimize your channel.
- Make money through content creation and affiliate marketing.
- Run ads on YouTube and get attention from millions of users.

TikTok
Officially released in September 2016, TikTok became popular among users for short video content.
This platform has one of the simplest user interface designs which is one of the reasons behind its global popularity.
TikTok provides a variety of options for its users like chat, duet, and connect. But short videos and features given by TikTok for videos are in hype.
- Users can create and edit their video content.
- Users can use several audio tracks for videos.
- Users can easily share and get viewership on this platform.
- For new users it is easy to start.
TikTok is popular not just for entertainment but also for business in Nepal.
- Captivating promotional videos and product demos attracts a high number of traffic easily on this platform
- Running ads on TikTok is easy.
Things to follow on every social media platform for best marketing results.
- Set up your social media account and pages for best performance. Follow every setup procedure given by the platform.
- Use original content.
- Study the social media trends and generate content that can get on trend
- use the specific content size given by the platforms for best optimization.
- Use Hashtags and @ to get into trend.
- Use specific content for the platforms they are popular for., Instagram is popular for reels and photo content and YouTube is popular for video content.
- Write creative and captivating copywriting.
- Reply to comments and messages as soon as possible for this you can use chatbots and Q&A options provided by platforms.
- Share your content throughout connects to generate a higher amount of traffic.
- Always focus on research and get updates with content and user guidelines of your platform.
- Maximize your sales and traffic using PPC (pay-per-click) and Ads.
- Use a maximum number of social media sites to promote your business and ideas.
It helps to build a company’s brand, increase sales, and earn more relevant organic traffic on the website.
We are five steps backward in creating a successful social media marketing strategy,
i.e., first, we should determine the clear view of our target audience
Second; locate them on social media
Third; build out the content strategy.
Fourth; determine our desired outcomes.
Finally, we can define metrics to measure success.
Many businesses in Nepal use social media platforms to create their online portfolio so, they can promote their brand and reach their targeted audience throughout the world.
It is becoming the utmost necessity for every successful business. People often use social media platforms like; Facebook, Instagram, Twitter, YouTube, and so on to reach new customers, engage with current ones, and announce new products and services.
Contact the Ecademy hub for Social Media Marketing in Butwal, Nepal
Ecademy Hub is a name that delivers all kinds of quality digital marketing services in Butwal, Nepal.
One of our prior and most demanded services is Social Media Marketing (SMM). We have provided our services to top brands in Butwal, Nepal.
Our SMM expertise helps your brand reach the exact consumers and, get satisfactory conversions.
Our Social media marketing services;
- Page, and profile setups for meta platforms, Reddit, LinkedIn, Pinterest, TikTok.
- YouTube Channel setups.
- Content development and execution.
- Page navigation and Management.
- All kinds of PPC Ads related to social media.
- Page performance results and R&D (research and development) for better optimization.

Frequently Asked Questions FAQ’s
1 . How much does social media marketing cost?
Ans; The cost of social media Marketing depends on the needs of the consumer.
As a digital marketing agency, we are providing SMM services starting at NPR; 1500 up to 25000 per month.
Spending NPR 1500 per month, one can get one fully set up Facebook page with 4 graphics posts with copywriting per month. This does not facilitate CSR or any PPC ads, we charge extra for additional facilities.
2. How do I join Social Media Marketing?
Ans; Follow these five simple steps to join and rule social media marketing.
- Know your Product and Customers.
- Join Multiple Social media platforms to get noticed by higher number of audiences.
- Set up every social media page, profile, and channel properly.
- Create original and captivating Content.
- Actively work and share on social media.
- Focus on Ads and PPC to reach a higher number of audiences.
3. Which is the best social media for Marketing?
Ans; platforms with a higher number of active users are the best media for marketing,
because marketers can get a higher audience with interest in those platforms.
Some of them are; Facebook, Instagram, TikTok, YouTube, Pinterest, Twitter (X) etc.
4. How and where to learn Social media marketing in Butwal, Nepal?
Ans; if you are willing to learn core Social Media Marketing and in-depth Digital Marketing in Butwal, Nepal our experts at Ecademy hub have the learning facilities. Our Social Media Marketing experts are ready to train you. Contact us for more details.

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